Salou, a pioneer in associating a perfume with a tourist destination

Salou. Costa Dorada. 28 May 2024. The municipality and tourist destination of Salou has again become a pioneer, and in this case it is linking the city with a perfume, Salou essence, which was presented during a large social event held in the city of Zaragoza with more than 200 guests.

The choice of Zaragoza responds to several reasons

One of them is that the company that has developed Salou essence is Saphir Parfums from Aragon, a company with 84 years of business history that has specialized in the manufacture of high quality perfume lines but at a moderate price .

Saphir, which manufactures 30 million bottles of perfume annually, distributes its products in supermarkets, pharmacies and perfumeries.

And in the case of Salou essence, which will be distributed in supermarkets throughout Spain, it will also be sold in the offices of the Municipal Tourism Board and will be one of the promotional elements at fairs and tourism and dissemination events in Salou.

All of Zaragoza and all of Aragon were present at the Salou essence presentation event with a high-level institutional presence. And with a coincidental fact: all the Aragonese speakers who spoke had spent some or many summers in Salou.

The brothers Ignacio and Jorge Sierra, owners of Saphir Parfums, pointed this out. It was highlighted by the mayor of Zaragoza, Natalia Chueca, and the president of the Aragonese government, Jorge Antonio Azcón, who detailed that he has spent 51 summers in Salou even though he is only 50 years old. And his mother, pregnant, had already spent the summer before his birth on the beaches of Salou.

It was an act of absolute bonding between Aragon, Zaragoza and Salou

And the mayor of Salou, Pere Granados, responded by emphasizing that King Alfonso II of Aragon dictated to Prades the charter of population in the port of Salou.

If the Aragonese representation was very broad, with entrepreneurs, institutional positions, social representation and the media, the Salouvian representation was not short. From Fernando Aldecoa, general manager of Port Aventura, to local companies from various sectors (start-ups, real estate, supermarkets, restaurants...) councilors and chefs Pep Moreno (Deliranto), with El Calamar de Deliranto and Marc Pagès (Thai Salou) with Ceviche de Lubina, who acted as ambassadors of local gastronomy, which in this case was combined with the Cachirulo team, the establishment that hosted the event.

It is also worth noting, in the gastronomic section, the ice cream created by Pep Moreno (Atardecer de verano) imitating the taste of perfume.

The event was a great promotional success and closer ties between the two communities and another step in the promotion work of Salou which once again set the bar very high with an innovative and differentiated product in the field of products promotional and brand identity.

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