British journalists visit the Costa Dorada

Tarragona. Costa Dorada. Six British journalists visit the Costa Dorada these days to see first hand the destination. The group is accompanied by a representative of Jet2holidays tour operator with whom the Provincial Tourism Board has established a collaboration agreement in order to promote British tourism in the Costa Dorada. The tour operator Jet2holidays organized a press trip to the Costa Dorada so that six journalists attended know firsthand the range of our area. This trip forms part of an agreement of cooperation between tour operators and the Tourism Board of Tarragona. The agreement provides for this year conducting a media campaign with joint shares in the Internet, the media and direct marketing aimed at both general public and travel agents to encourage sales of holiday in Costa Dorada to the British market. The actions to be carried out emphasizes the integration of a page of advertising in a booklet of 14 pages sent to the client, which is edited 180,000 copies, including a banner on the Costa Dorada website of Jet2holidays for 7 days, the publication of a double page on the Gold Coast in the journal Where2 magazine, which is edited 150,000 copies, and the insertion of a permanent banner in the campaign section of professional Tour operator's website, in addition to e-mailing to 1,000 agents directed to report on the bids on the Costa Dorada. The program visits the group of journalists was prepared from the Tourist Board of Tarragona following the requests made by the tour operator, which enjoyed the support of trustees and municipal offices of Tourism Tarragona, Reus, Salou, Cambrils , Vila-seca - La Pineda beach, the District Council of Priorat and PortAventura. During his stay, the journalists have approached all these places, making visits and participating in activities like wine tasting, a golf baptism or a taste of vermouth. The press trip participants working in different British media: North West Evening Mail Greaves Bolton News, Hinckley Times, Liverpool Echo, Yorkshire Evening News and Manchester Evening News. Jet2holidays's travel agency subsidiary of the airline Jet2. This company created in 1988, operating from 8 UK airports for a total of 50 tourist destinations in the Mediterranean, Africa and the United States. In 2007 he created the subsidiary Jet2holidays tour operation in order to offer its customers comprehensive travel services. Jet2holidays In 2009 it handled a volume of 20 million passengers. During its history the company has received major recognition for its management. As for the British market, in recent years has lost weight on the Costa Dorada. In 2007 the supposed 32% of overnight stays in the area in 2008 and 31% in 2009, and 2010-up data on 30 November and 26%. The set of agreed actions from the Tourism Board of Tarragona Jet2holidays intended to boost the volume of reserves in the Costa Dorada in a band specifically for the tourist season.  

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